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The most important thing to remember about a cover letter is that it is a marketing document. It enables an employer or recruitment agency to gauge in a summary form your suitability for the vacancy they have. It is an invitation for the employer to read your resume. If you don’t get the cover letter right, nobody will read your resume and you won’t secure any job interviews. Learn how to write effective cover letters to ensure your resume gets read. Navigating Job Searching and Employment after the Global Financial Crisis. Essential cover letter and job searching tips from highly qualified and experienced employment consultants.